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Culture At A Crossroads

Episode 15

Shannon McNevan, the founder of Boots and Hearts, grew up like many young Canadians with the dream to one day play in the NHL. The Peterborough, ON native got a bit of a reality check every time he played shinny with future NHLer Mike Fisher, but especially when he couldn't crack the OHL. It was at this point when McNevan headed to the US to attend Bowdoin College, where he also played hockey.


Shortly after graduating, McNevan got a chance to play professional hockey in Germany. Little did he know at the time, but later on the verge of his team bankruptcy, he would go on to turn around this franchise as GM and become a legend in the DEL.

Upon returning home to Canada, McNevan was still gunning for the NHL but this time in management. When his German success story wouldn't unlock the next door, his path led him into the music business.


Don't miss the incredible faith journey of McNevan to start Canada’s largest country music festival after being inspired by Tennessee’s Bonnaroo Music Festival.

From landing Carrie Underwood in its first year to implementing a Sunday morning church-like service, the groundwork laid for Boots and Hearts is truly astounding.


McNevan will open up about the many life setbacks he faced along the way. Plus, faith, miracles, and accountability. McNevan will share the role family, friends and mentors have played in making him the man of God he is.

Welcome to the fifteenth (seventeenth unofficial) episode of the podcast. Listen and access the show notes here or search for Culture At A Crossroads on Apple, Spotify or wherever you get your podcasts and listen for free. 

Shannon McNevan.jpg

This is a profile of Shannon McNevan, CEO of Starseed Entertainment.

His older brother Trevor is the lead singer of the alternative rock band, Thousand Foot Krutch. Trevor was healed of more than 100 allergies by Billy Burke at the McNevan's home church of Selwyn Outreach Centre in Peterborough, ON.

After graduating from Bowdin College in 2005 and before heading to Germany, McNevan worked briefly as a recording artist manager at Paradigm Music​. The bands he helped manage included Hawk Nelson, KJ-52, and Falling Up.

2007 - McNevan named "Citizen of the Year" in Herne, Germany for work as hockey GM 

May 5, 2010 - McNevan ousted by former NHLer Dave Reid for Petes GM job

Aug 8, 2012 - a write-up on McNevan heading into the second year of Boots and Hearts

Jan 14, 2015 - McNevan launches WayHome Music & Arts 

Today, McNevan also works as the head of A&R foUniversal Records. The country artists that he manages include Dean Brody, the James Barker Band, Chad Brownlee, The Reklaws, Jade Eagleson, Emily Reid, and Griffin Palmer.


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